KARTIK
THAKUR.

Video editor for e-commerce ads. UGC and talking-head ads with typography built into the shot.

Taking new projects for November
[Showreel]
00:00 / 01:00
0:42

01FITTR · Hart RingFitness wearable

An athlete’s record, used to sell a smart ring

The jobMake the product feel earned, not advertised: Gurindervir Singh’s story leads, the ring follows.

What I did
  • Opens on his race time in huge type, so the hook lands in the first second
  • Kinetic typography timed to every line he says
  • Sound design on each cut to keep the pace high
Format
9:16 Reels
Length
0:42
Style
Athlete story
Want an ad like this?
0:43

02ScaleXMarketing agency

Selling UGC ads to brand owners

The jobExplain, in under 45 seconds, why low-cost UGC ads can beat a ₹50,000 shoot.

What I did
  • Behind-the-scenes opening that feels like a real shoot
  • Prices and Meta talking points popped as type, so the argument is easy to follow
  • Fast cuts between set-ups to hold attention
Format
9:16 Reels
Length
0:43
Style
Founder-style UGC
Want an ad like this?
0:55

03FITTR · Sense ProSmart scale

A smart scale, explained in under a minute

The jobShow what the scale measures without turning the ad into a spec sheet.

What I did
  • App screens and data cards placed beside the speaker
  • UI motion that follows exactly what is being said
  • Bright, natural colour so the product looks real
Format
9:16 Reels
Length
0:55
Style
UGC explainer
Want an ad like this?

More ads

16 more, grouped by the kind of brand they were made for.

01

Product brands 7 ads

UGC and launch ads for D2C brands: fragrance, crystals and fitness tech.

FITTR · Amber & Bloom · Crystal Life

02

Apps, courses & services 6 ads

Ads for a dating app, a leadership course and two marketing agencies.

AstroVerse · Iron Lady · ScaleX · EcomX

03

Hook tests & offers 3 ads

New openings and discount cuts for ads that were already running.

FITTR

A hook that earns 3 seconds. A body that builds belief. A CTA that says what to do.

I've been editing since 2013. It started as a hobby; today I lead a team of six video editors at a performance-marketing agency, cutting e-commerce ads every day.

Before editing, I spent a few years in FMCG sales. That's where I learned what most edits miss: people don't buy features, they buy a reason. So every ad I cut starts with that reason, and everything else is there to make it land.

My signature is typography that lives inside the footage: text behind the speaker, moving with the scene, animating only when it carries meaning, like a price, a number or a feature. I'm also a photographer, so light and colour matter to me: natural, bright grades that make products look real.

  • Premiere Pro
  • After Effects
  • Colour grading
  • Sound design
  • Motion typography

How a project works

  1. 01

    Send footage and brief

    Raw clips, script and brand guide. A short call if it helps.

  2. 02

    First cut in 48–72 hours

    Hook, body and CTA, with typography, colour and sound in place.

  3. 03

    Two rounds of changes

    Leave time-stamped notes; I turn them around fast.

  4. 04

    Final delivery

    9:16, 4:5 and 1:1, plus extra hook versions if you are testing.