Video editor for e-commerce ads. UGC and talking-head ads with typography built into the shot.
Taking new projects for November[One line: the goal of the ad and what made it work.]
Edit · Motion typography · Colour
[One line: one body, three hooks, which one won.]
Edit · Hook variations
[One line: the brief and your approach.]
Edit · Talking head · Colour
A hook that earns 3 seconds. A body that builds belief. A CTA that says what to do.
I've been editing since 2013. It started as a hobby; today I lead a team of six video editors at a performance-marketing agency, cutting e-commerce ads every day.
Before editing, I spent a few years in FMCG sales. That's where I learned what most edits miss: people don't buy features, they buy a reason. So every ad I cut starts with that reason, and everything else is there to make it land.
My signature is typography that lives inside the footage: text behind the speaker, moving with the scene, animating only when it carries meaning, like a price, a number or a feature. I'm also a photographer, so light and colour matter to me: natural, bright grades that make products look real.
Send footage and brief
Raw clips, script and brand guide. A short call if it helps.
First cut in 48–72 hours
Hook, body and CTA, with typography, colour and sound in place.
Two rounds of changes
Leave time-stamped notes; I turn them around fast.
Final delivery
9:16, 4:5 and 1:1, plus extra hook versions if you are testing.