Kartik Thakur · Video editor for e-commerce brands

Turning your raw clips into ads worth watching.

I lead a team of 6 editors cutting performance ads every day. Send your footage and script, and get back UGC ads ready to run on Meta, TikTok and YouTube, with typography built into the shot.

Send your footage See the ads

Ads edited for FITTR · AstroVerse · Iron Lady · Amber & Bloom · Crystal Life · ScaleX · EcomX

Featured work

Three ads that show how I build a hook, explain a product and keep people watching.

0:42

01FITTR · Hart RingFitness wearable

An athlete’s record, used to sell a smart ring

The jobMake the product feel earned, not advertised: Gurindervir Singh’s story leads, the ring follows.

What I did
  • Opens on his race time in huge type, so the hook lands in the first second
  • Kinetic typography timed to every line he says
  • Sound design on each cut to keep the pace high
Format
9:16 Reels
Length
0:42
Style
Athlete story
Want an ad like this?
0:43

02ScaleXMarketing agency

Selling UGC ads to brand owners

The jobExplain, in under 45 seconds, why low-cost UGC ads can beat a ₹50,000 shoot.

What I did
  • Behind-the-scenes opening that feels like a real shoot
  • Prices and Meta talking points popped as type, so the argument is easy to follow
  • Fast cuts between set-ups to hold attention
Format
9:16 Reels
Length
0:43
Style
Founder-style UGC
Want an ad like this?
0:43

03FITTR · SenseSmart scale

A ₹2,000 smart scale, sold in 43 seconds

The jobProve the scale is simple and worth the price: 20 health readings in under 30 seconds.

What I did
  • Price-led hook, with the product in her hands from the first frame
  • App and phone-screen motion graphics that build up the readings
  • On-screen steps (open the app, step on, wait 10 seconds) so it feels easy
Format
9:16 Reels
Length
0:43
Style
UGC + motion graphics
Want an ad like this?

More ads

16 more, grouped by the kind of brand they were made for.

01

Product brands 7 ads

UGC and launch ads for D2C brands: fragrance, crystals and fitness tech.

FITTR · Amber & Bloom · Crystal Life

02

Apps, courses & services 6 ads

Ads for a dating app, a leadership course and two marketing agencies.

AstroVerse · Iron Lady · ScaleX · EcomX

03

Hook tests & offers 3 ads

New openings and discount cuts for ads that were already running.

FITTR

What I can do for you

Send raw footage and a script. You get back ads that are ready to run.

UGC & talking-head ads

For Meta, TikTok and YouTube. Hook, body and CTA cut for attention, with typography that lives inside the shot.

Hook variations

Several openings for the same ad, so you can test which one stops the scroll.

Founder & creator videos

Talking-head content with big, clean typography that keeps the message easy to follow.

Colour that sells

Natural, bright grades that make products look real and suit ads.

Every ad includes typography and motion, colour, sound, and 9:16, 4:5 and 1:1 sizes.

About me

I edit e-commerce performance ads at a growth agency and lead its team of 6 video editors.

Every ad I cut follows one structure: a hook that earns the first 3 seconds, a body that builds belief, and a CTA that tells people what to do.

My focus is UGC and talking-head ads where the typography and motion are part of the footage, not stickers on top. Text sits behind the speaker, moves with the scene, and only animates when it carries meaning, like a price, a number or a product feature.

  • Premiere Pro
  • After Effects
  • Motion graphics
  • Typography
  • Colour grading

How a project works

  1. 01

    Send footage and brief

    Raw clips, script and brand guide. A short call if it helps.

  2. 02

    First cut in 48–72 hours

    Hook, body and CTA, with typography, colour and sound in place.

  3. 03

    Two rounds of changes

    Leave time-stamped notes; I turn them around fast.

  4. 04

    Final delivery

    9:16, 4:5 and 1:1, plus extra hook versions if you are testing.